How to Sell Correctly, with John Martinez

Episode 59:

Episode Topic:

In this episode of Not Just A Transaction, host Nick Prefontaine speaks with a special guest and sales expert, John Martinez. John explains how sellers can make sure that they’re getting the best price for their property, and what buyers can do to put their best foot forward when making offers. He also offers insights into how to go through negotiations properly.

What you’ll learn about in this episode:

  • What is one thing that a seller can do to ensure they are getting the best price for their property
  • Why you should never take the first offer that a buyer offers you when selling your home
  • What can a buyer do to get the best deal on a home
  • Why you should not increase your offer during negotiations unless you get a concession from the other side
  • How sales is really just having an open conversation with someone


Additional Resources:

John’s Bio:

Over 20 years, John Martinez has gone from a struggling all-commission insurance salesperson to a nationally recognized sales expert. Along his journey, John has held many sales-related roles: Account Executive, Sales Manager, VP of Sales, Sales & Marketing Director, and Corporate Sales Trainer.

John has completed over 4,000 hours of study on sales and how people actually make decisions…what REALLY drives them to take action. His approach to sales combines neuroscience, experimental and behavioral economics, and cognitive and social psychology.

John has personally trained over 200 RE investment companies, hundreds of salespeople, and acquisition agents, and has achieved amazing results. John is the go-to expert in the field of REI Acquisitions & Sales. Today, he works with the best-of-the-best in the REI Industry…the top 5% who are doing between 50 and 1,000 deals per year.

Nick’s Bio:

In 2003, Nick Prefontaine was in a snowboarding accident that left him in a coma for over 3 weeks. The doctors told his parents that he probably wouldn’t walk, talk, or eat on his own again. Less than 3 months later, he was running out of Franciscan Children’s hospital. Now Nick speaks to groups that benefit from his message of overcoming adversity.

Nick grew up in the real estate industry and got started at an early age. Most notably, he was knocking on Pre-Foreclosure doors at 16, doing up to 50 doors a day. This experience helped shape Nick’s real estate career. When someone opens the door you better have something compelling to say.

Now, Nick specializes in working with lease purchase buyers to get them into a home and on the path to homeownership. That includes working with them throughout the entire deal which ends in them being able to get their own loan. Getting buyers to the finish line is something Nick and the entire Pre Property Solutions team take pride in. That is something that separates them from their competition. Regardless of a buyer’s credit situation, he looks at their complete financial picture and comes up with a plan to get them into a home.

Zachary’s Bio:

Zachary Beach is an Amazon Best-Selling Author of The New Rules of Real Estate Investing and revised edition of Real Estate On Your Terms. He has been an authority in real estate for 7 years now and has personally completed hundreds of real estate transactions and has mentored investors to complete thousands of transactions.

At the age of 25, Zachary decided to leave the world of bartending and personal training and jump into the family business. Now he is an equal partner and runs the acquisitions department, focusing on helping sellers accomplish their goal of selling their property.

If Zachary is not working, you will find him enjoying the outdoors or spending time with his wife Kayla and two kids, Remi and Bellamy. His passion for family and business is what keeps him motivated and excited to take on each day.